This tool makes it easy to get the data from your landing pages into your account.
It is important that you build a custom form that matches the targeted web form to be mapped. For example here’s a custom form named ‘Landing Page’.
Be sure to ‘Compile’ your landing page, otherwise it won’t be available to the Web Form to Custom Form Mapping tool. You may confirm that your page is compiled from the Custom Forms List Page. 
Once your Custom Form has been created and compiled, click on Map Web Forms to Custom Forms from the Administration Page:
- Provide name (arbitrary)
- Provide description
- Insert a valid web location, which will be displayed after the user clicks the ‘Submit’ button (required). This will typically be a “Thank You” page or the web page that you want presented after the user submits their form.
Next, select the Custom Form that you have built to receive the mapped fields
Insert either the HTML file used for the web form or the web url. The wizard will attempt to map automatically. If the form is a simple html this should be successful. If not, you will need to manually map the correct fields. People use a wide variety of tools to create landing pages, which makes it difficult for the tool to accurately map all landing pages correctly. To insure that you are capturing all required fields it is recommended that you map the fields manually. The content of the ID section of the field must be entered exactly as it is in the landing page / web form.
To map the fields of the Landing Page / Web Form enter the field names one at a time click the Add button after typing each name. Select the Web form field and the matching Custom form field and click Add> to identify those as ‘Matched Fields’ and add them to the list of Matched Fields.
Landing Page Code Insertion:Once the fields have been mapped, either automatically or manually (above), The wizard produces Directions and Code for adding HTML to the web form / landing page. The code produced can be seen in the example below.
Just copy and paste the code into your landing page to have the data from the fields in the landing page flow into your WorkGroup.
You can map hidden fields in the landing page to the custom form and database fields if desired. This is useful for keeping track of how visitors arrived at your site and into your database.
For example, if you want to associate this landing page with a particular campaign can can have a hidden field mapped to the custom form which can be mapped to the campaign field in the database.
You can also assign data to the custom form directly. This is especially useful if you’re using the same landing page for multiple campaigns.
To assign a custom form to a campaign click on Administration > Custom Forms. Select the custom form you want to work with and click Design. Click on ‘Edit Profile Fields.’
From here you can manually assign the same data every time the custom form is submitted. For example you could give every record a ‘Current Lead Status’ of ‘New’. This is also where you can assign a campaign to every record. Be sure to check the ‘Active’ checkbox and ‘Hidden’ unless you want that visible on the form.
These are just a few of the available fields.
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