LeadMaster Australia Pty Ltd Selected Finalist For Two Business Awards By CeBIT.AU 2012

LeadMaster Australia Pty Ltd is pleased to announce that it has been selected as finalist for two 2012 CeBIT Business Awards. The CeBIT.AU Business Awards recognises excellence, innovation and achievement in the Information and Communication Technology Industry.

LeadMaster Australia Pty Ltd is a finalist for the Business Award for Top Business Solution as well Business Award for Outstanding Project.

The Business Award for Top Business Solution Award recognises excellence in the provision of a product or solution to customers.  The Award focuses on Products and/or Solutions with proven track record of success.  

The Business Award for Outstanding Project Award recognises the very best in IT project management that has taken place within either Public or Private sector. The Award highlights Project Management that demonstrates an overall superior service offering to competitors.

An industry panel will select the winners in the four categories of Service Distinction, Outstanding Projects, Business Solution and Innovation. The category winners will be announced at the CeBIT Australia ICT Dinner on Wednesday 23 May 2012, held at the Sydney Convention and Exhibition Centre.

“This is a great achievement for LeadMaster Australia to be listed as a finalist in these two categories. It is tangible evidence of our value proposition as a Sales and Marketing Service Provider delivering effective and profitable solutions to our clients” says David Mackey, LeadMaster Australia Pty Ltd CEO.

About LeadMaster Australia Pty Ltd

LeadMaster Australia Pty Ltd is a leading provider of On Demand software and services helping organisations optimise their Sales and Marketing functions with its cloud-based CRM, Inside Sales Services and Data Management solutions. LeadMaster’s flagship CRM offering delivers an industry recognised sales and marketing product praised for its ease of use, competitive pricing and flexibility. 

The Company’s Inside Sales Services solutions combine the power of the LeadMaster CRM with a highly efficient and successful B2B and B2C contact centre service offerings (outbound sales, qualified appointment setting and lead generation) with an established track record of helping customers source and monetise millions of dollars in new sales revenue every year.

In addition, with high quality data as an absolute cornerstone for successful sales and marketing initiatives, the Company also harnesses the power of its data management capabilities to offer a range of additional business management services, including helping businesses keep their valuable contact lists cleansed and ready for use.

LeadMaster Australia Pty Ltd is committed to providing its customers with best in class tools to deliver measurable return on investment.   Currently, there are over 10,000 global LeadMaster CRM users.  LeadMaster Australia, with offices in Sydney, Hong Kong and Singapore, is the exclusive Distributor for LeadMaster CRM in Asia Pacific and India. LeadMaster partners are located in Singapore, Hong Kong and China.

http://www.leadmaster.com.au/news/2012/may/15/leadmaster-australia-pty-ltd-selected-finalist-two-business-awards-cebitau-2012

How can you tell when someone hasn’t opened an email in LeadMaster

LeadMaster has some great E-Marketing and marketing automation tools that make it easy for you to track who has opened and who has clicked on links in your email marketing. For example, the reports available from the E-Marketing menu provide many options.

Reporting on Opened Emails, Links that were Clicked etc.

But how do you track emails that haven’t been opened? You could click on the contact link in each record and examine the email history for each contact, but if you’ve got a large list it wouldn’t be very efficient. To automate the process requires a couple of straightforward steps.

First mark all the records indicating they haven’t opened an email. The easiest way to do this is to search for the records you want to track and use the option menu to update records. For this example I’m using the marketing mix field, but any field that can be updated using ‘Update Records’ will work.

Update Records Initially with a Status of 'Has not opened Email'

Next, you’ll want to create a workflow condition that says – if someone opens an email and they have a mark on their record that says they haven’t opened an email – then mark it that they have opened the email.

This will take a couple of steps. First, create the workflow by clicking the ‘Add Workflow Process’.

Workflow Setup - Check to see if they've opened an email

Second, create the condition in workflow that checks to see if they opened an email.

Workflow Condition

Now you’ll want to mark the record saying they have opened an email. Again you’ll use workflow and ‘update records’.

Update the record that it was opened using workflow 'Update Record'

Now you are ready to send your email campaign. After sending you can search on the marketing mix to see which records equal ‘Has Not Opened.

Search on Marketing Mix to Find Records that Have Not Opened the Email

From here you can add them to a lead nurturing track, assign them to inside sales for follow-up, send them a direct mail piece etc.

What’s the difference between Email Marketing, Lead Nurturing and Marketing Automation?

The distinction between Email Marketing, Lead Nurturing and Marketing Automation can be confusing because they all use email as their delivery mechanism.

Email marketing is simply sending email with your marketing message. The email message could go to one person or to a million people. It could be plain text or it could be an HTML email with links, images and video. Email marketing is typically sent to your customers, your prospects or to an email list that you’ve purchased in the hopes of getting new customers. Over the last 5 years email marketing has proven to be one of the most cost effective marketing methods. According to Wikipedia U.S. companies spent $1.51 billion on email marketing in 2011 and it will grow to $2.468 billion by 2016. Email marketing is not without challenges. According to a recent survey less than 50% of email newsletters are opened. Spam filters grab a significant portion of email marketing, estimates range from 10-20%. Before starting an email marketing campaign you should familiarize yourself with the CAN-SPAM law (http://uscode.house.gov/download/pls/15C103.txt). For email marketing to be effective the recipients should have opted-in to receiving messages, the message should be relevant to the recipients and the content should be high quality. This will insure a positive reception to your email marketing campaign.

Lead nurturing is a step up from email marketing. Lead nurturing sends a series of emails at predetermined intervals. The goal of lead nurturing is to build a relationship with a prospect using electronic mail. The concept is that by staying in touch with your prospect while they are in the information gathering stage of making a purchase decision you will get their business when it’s time for them to purchase something. The idea came about because sales reps typically don’t follow up on sales leads until they the prospect is ready to buy. So rather than have those leads go stale, marketing was tasked with staying in touch with prospects until they were closer to making a purchase decision. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. A lead nurturing track might have 1 email per year or it might have several emails per day (I’m on a few of those). To be effective lead nurturing should be a targeted message with exactly the information the prospect is searching for and it must be high quality content. Lead nurturing emails should not be sent so frequently that they annoy the recipient.

Marketing automation encompasses communication that moves sales leads from the first contact to the completed sale using a software program that tracks the prospect’s interest and responds accordingly. Marketing automation is a combination of intelligent lead nurturing, human interaction and software that keeps track of prospect’s interests and sends specific emails and schedules followup phone calls automatically. For the lead nurturing portion, the marketing automation application examines how a prospect is interacting with your company. For example, what web pages did they visit, what links did they click, what emails did they open, what white papers did they download, etc. and then adds that prospect to the appropriate lead nurturing track. Once the prospect is a customer the lead nurturing track should change from pre-sales messages to post-sales messages because pre-sales messages are no longer appropriate for a customer. The followup phone calls should be automatically scheduled as part of the marketing automation process. The followup phone calls should be scheduled either at the prospects request, at milestones (e.g. after a webinar) or at regularly scheduled intervals.

LeadMaster has all three solutions; email marketing, lead nurturing and marketing automation.

Sign up for a test drive and let a LeadMaster consultant show you just how easy and cost effective these marketing tools can be.

Importing Records - for Mac users

When exporting your database file out of Excel for Mac, there are two options for .csv – “Comma Seperated Values .csv” and “Windows Comma Seperated Values .csv”. When exporting, make sure to select the latter, as the Macintosh version may cause some issues whilst trying to import.

Email Marketing – Getting your emails to show up correctly in all email clients

While using LeadMaster’s built-in E-marketing some people have commented that the email doesn’t always look the same when viewed in different email clients, especially if the email included a lot of HTML.

The reason is that different email clients treat HTML differently. This is especially true of Outlook. Take a look at the charts below compiled by campaign monitor. You’ll notice that of all the email clients listed below Outlook blocks the most.

To get your email to show correctly in most email clients use Tables instead of HTML

tags. Some email clients, like Outlook, strip styles, positioning, background images, padding etc.

LeadMaster HTML Email Editor

HTML-Email-Compatibility-Chart1

HTML-Email-Compatibility-Chart2

New Feature – Email Bounce Manager now in E-Marketing

Two years ago LeadMaster added the Email Bounce Management functionality to the application.

Managing Bounced Email in LeadMaster

Email Bounce Management Best Practice

Bounce Manager Update

At that time the bounce manager was only available in the Administration section of the application. Because bounce management is an important part of successful e-marketing the bounce manager has been added to the E-Marketing section of LeadMaster.

LeadMaster Bounce Manager - Now Available in E-Marketing

New Feature – Merge Contact Fields in the ‘Event Name’ when Creating a Callback in Lead Nurturing

When you are creating a call back as part of a Lead Nurturing track in LeadMaster you can insert merge fields in the Event Name (for example – Meeting with [FirstName] from [Company])

LeadMaster Lead Nurturing

Adding Callback with Merge Field